AI-201 AI for Sales & Business Development
Course Overview
Sales and business development teams operate in highly competitive environments where speed, personalization, and customer insights directly influence results. Artificial Intelligence enables teams to identify opportunities faster, improve communication quality, automate repetitive activities, and optimize customer engagement.
This practical course focuses on integrating AI into the complete sales cycle—from prospect identification and lead qualification to proposal development, negotiation preparation, and customer relationship management.
Participants learn how to apply AI tools in real business environments to improve efficiency and support better decision-making.
Course Information
Course Code: AI-201
Category: Business & Functional Programs
Level: Intermediate
Duration: 10 Hours
Language Availability:
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English
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French
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Persian
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Customized upon request
Delivery Formats:
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Live Online Training
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In-House Training
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Hybrid Learning
Recommended Learning Path
Recommended previous courses:
→ AI-101 | AI Fundamentals for Professionals
or
→ AI-102 | ChatGPT & AI Productivity Masterclass
Recommended next courses:
→ AI-401 | Executive AI Strategy for Managers
→ AI-501 | Customized AI Training Solutions for Organizations
Target Audience
This course is designed for:
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Sales Representatives
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Account Managers
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Business Development Teams
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Customer Relationship Teams
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Commercial Managers
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Entrepreneurs
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Consultants
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Corporate Sales Teams
Prerequisites
Recommended:
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Basic understanding of sales processes
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Basic business communication skills
No technical or programming background required.
Learning Objectives
By the end of this course participants will be able to:
✓ Use AI for lead generation and qualification
✓ Create personalized customer communication
✓ Generate professional sales content
✓ Improve prospecting efficiency
✓ Support negotiations using AI tools
✓ Build AI-supported sales workflows
✓ Improve customer engagement
Course Modules
Module 1 — AI in Modern Sales & Business Development
Duration: 1 Hour
Topics:
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AI transformation in sales
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Modern sales workflows
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Customer journey overview
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Opportunities and limitations
Exercise:
Identifying challenges in current sales processes
Module 2 — Lead Generation & Customer Research
Duration: 2 Hours
Topics:
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Prospect identification
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Customer profiling
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Market intelligence
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Competitive research
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Lead qualification
Exercise:
Creating customer profiles and target segments
Module 3 — AI-Powered Communication & Outreach
Duration: 2 Hours
Topics:
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Personalized emails
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Sales messaging
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Follow-up sequences
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Communication optimization
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Outreach strategies
Exercise:
Building customized outreach campaigns
Module 4 — Proposal Development & Sales Documentation
Duration: 2 Hours
Topics:
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Proposal writing
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Quotation support
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Presentation preparation
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Value proposition development
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Meeting summaries
Case Study:
Preparing a customer proposal
Module 5 — AI for Negotiation & Customer Relationship Management
Duration: 2 Hours
Topics:
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Negotiation preparation
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Objection handling
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Customer interaction analysis
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Retention strategies
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CRM enhancement
Exercise:
Sales negotiation simulation
Module 6 — Risks, Ethics & Best Practices
Duration: 1 Hour
Topics:
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AI limitations
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Data privacy
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Human validation
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Ethical considerations
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Common implementation mistakes
Tools Covered
Participants will work with:
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ChatGPT
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Microsoft Copilot
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Claude
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Perplexity
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CRM AI platforms
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Sales productivity tools
Practical Activities
Participants will:
✓ Build customer personas
✓ Generate outreach campaigns
✓ Create sales proposals
✓ Build AI-supported sales workflows
✓ Prepare negotiation strategies
✓ Conduct customer research
Skills Acquired
After completing this course participants can:
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Improve prospecting efficiency
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Create stronger customer communications
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Produce professional sales documentation
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Support customer engagement activities
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Reduce repetitive work
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Integrate AI into sales workflows
Expected Business Outcomes
Organizations can expect:
✓ Faster lead qualification
✓ Improved customer communication
✓ Increased sales productivity
✓ Reduced administrative effort
✓ Better customer engagement
Estimated impact:
20–35% reduction in repetitive sales activities
Improved sales process efficiency and response times
Assessment Method
Participants are evaluated through:
✓ Practical exercises
✓ Mini case studies
✓ Sales simulations
✓ Final activity
Certification
Participants receive:
OAC Certificate of Completion
Certificate includes:
✓ Participant Name
✓ Course Title
✓ Training Hours
✓ Completion Date
✓ Unique Verification ID
✓ Instructor Signature
✓ Official OAC Validation
FAQ
Do participants need AI experience?
No prior AI experience is required.
Can examples be customized to our industry?
Yes. Industry-specific scenarios and examples can be integrated.
Will participants work on practical activities?
Yes. Practical exercises and simulations are included.
Can this course be delivered at our organization?
Yes. Online, hybrid, and in-house options are available.
Related Courses
AI-102 | ChatGPT & AI Productivity Masterclass
AI-202 | AI for Marketing & Content Creation
AI-401 | Executive AI Strategy for Managers
AI-501 | Customized AI Training Solutions for Organizations
Contact Section
Strengthen your sales performance and accelerate business growth with practical AI tools and strategies.
Contact OAC for schedules and customized training solutions.